Fiesta Bowl, a Colorful Part of
Arizona History

The Fiesta Bowl is a non-profit organization founded by Arizona community leaders in 1971. Through the creation of more than 40 statewide events, the annual Tostitos Fiesta Bowl and the Buffalo Wild Wings Bowl, the organization continues to promote volunteerism, athletic achievement and higher education. The Fiesta Bowl is committed to fostering a culture of community involvement and giving. Through elite bowl games and related events, we serve as welcoming hosts, create lifelong memories, promote Arizona and enable meaningful contributions to society. 

The Fiesta Bowl has become one of the nation’s premier college bowl games and has hosted seven collegiate football national championships in the past 24 years.
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Recent Highlights

The Fiesta Bowl and its surrounding events have generated over $1 billion in the past five years and over $3 billion in estimated economic impact to the state of Arizona during the Bowl’s 42-year history.
 
Over 3 million out-of-state visitors have traveled to Arizona for the Fiesta Bowl and its surrounding events during the Bowl’s history.
 
The Fiesta Bowl has hosted a record seven national championship games during its history.

By The Numbers

$1,000,000,000+ Estimated amount that the Fiesta Bowl and its surrounding events has generated for the Arizona economy over the past five years.
 
$354,600,000 Estimated economic impact for the 2010-11 Tostitos BCS National Championship Game, Tostitos Fiesta Bowl, Buffalo Wild Wings Bowl (formerly Insight Bowl) and surrounding events.
 
27,300,000 ESPN viewers for Auburn-Oregon matchup in Tostitos BCS National Championship Game, making it the most-watched program in cable television history.
 
$2,500,000+ Fiesta Bowl Charities contributed to non-profit organizations since 2010.
 
199,288 Record attendance for the 2010-11 Tostitos BCS National Championship Game, Tostitos Fiesta Bowl and Buffalo Wild WIngs Bowl (formerly Insight Bowl).
 
115,000 Average number of golf balls hit during the Wells Fargo Fiesta Bowl Million Dollar Hole-in-One.
 
54,247 Record Buffalo Wild Wings Bowl attendance for 2011 Iowa-Oklahoma game. 
 
3,622 Estimated steps it takes for a tuba player to walk the route of the Fort McDowell Fiesta Bowl Parade presented by Fort McDowell Yavapai Nation.
 
2,900 Number of volunteers that are the foundation of the Fiesta Bowl organization.
 
1,200 Students who participate in the Honeywell Fiesta Bowl Aerospace Challenge.
 
28 Hours that the Tostitos Fiesta Bowl had to turn over the stadium prior to the 2012 game.
 
7 National championship games the Fiesta Bowl has hosted in the past 24 years.
 
1 Mascot, Spirit, in Fiesta Bowl history.