Fiesta Bowl Mission Statement

The Fiesta Bowl annually strives:

To stage two of the top college football bowl games in the nation, and to assist the cause of higher education with the highest university payments possible.
To have the people of Arizona host the most comprehensive pageant of community activities in the United States.
To be Arizona’s leading outlet for year-round sports and pageantry-related volunteer participation.
To give companies and organizations unique opportunities for involvement in supporting our efforts.
To be financially sound, and to contribute strongly and regularly to the state’s economic development and to higher education nationwide.
To be a source of national pride for all Arizonans.