Fiesta Bowl Parade
Spirit of the Southwest
When we talk about Spirit of the Southwest, we don't mean the ghost of a cowboy with a holster at his hip or a mirage of wild mustangs thundering across the McDowell Mountains. We're referring to The Spirit of the Southwest, the annual Fiesta Bowl Parade.
Now in its 44th year, the Parade will feature a wide variety of brightly-colored floats, magnificent helium balloons, equestrian units, specialty groups, charitable organizations and local celebrities. This event will also showcase the participants and winners of various Fiesta Bowl events, including winners of the Fiesta Bowl Twirl-Pom-Cheer & Flag Championship and the Fiesta Bowl Queen & Court.
The Parade route traverses nearly two miles in central Phoenix. The event is free to the public with premium reserved seating available for $25. We extend a warm welcome to all visiting and local parade spectators and participants. Special thanks to the local community for hosting this event and continuing to cultivate The Spirit of the Southwest.