Fiesta Bowl
official home of the Tostitos Fiesta Bowl, Insight Bowl and Festival of College Football
About Fiesta Bowl
The Fiesta Bowl is a non-profit organization founded by Arizona community leaders in 1971. Through the creation of the Festival of College Football, which is inclusive of more than 40 statewide events, the annual Tostitos Fiesta Bowl and the Insight Bowl, the organization continues to promote volunteerism, athletic achievement and higher education. Its mission is to remain a source of pride for all Arizonans by contributing strongly to the state’s economic development, tourism and community causes.