Buffalo Wild Wings Bowl Seeks New Sponsor

Andrew Bagnato

SCOTTSDALE, Ariz. – The Insight Bowl and Insight Enterprises, Inc. announced today that they are ending their 14-year partnership. A national search for a replacement sponsor is underway.

“We are grateful to Insight Enterprises for its support and help building the game into a top-tier bowl,” Insight Bowl Board Chairman Duane Woods said. “We have enjoyed a long and stable partnership. With our ties to the Big Ten and Big 12 Conferences, an unmatched record of hospitality and a premier location, we believe we have a lot to offer.”

The bowl’s new name has not been determined.

The Insight Bowl is managed by the Fiesta Bowl organization. It annually matches the third selection from the Big 12 Conference and the third or fourth pick from the Big Ten Conference, after BCS selections. The Insight Bowl increased its combined payout to $6.65 million two years ago.

The game has produced record crowds each of the last two seasons, with 54,247 attending Oklahoma’s 31-14 victory over Iowa in the 23rd Annual Insight Bowl last December 30. That contest drew a 3.5 rating on ESPN, up 34 percent over a year ago.

The 2010 Insight Bowl generated $84.6 million in economic impact, according to a study by Arizona State University’s W.P. Carey School of Business.

The game was founded in 1989 as the Copper Bowl and spent its first 11 years at Arizona Stadium on the University of Arizona campus in Tucson. In September 1997, the Fiesta Bowl acquired the Copper Bowl, and Insight Enterprises, Inc., became the title sponsor two months later. The game moved to Chase Field in downtown Phoenix in 2000 and has been played at Arizona State University’s Sun Devil Stadium since 2006.

“We deeply appreciate the Fiesta Bowl organization’s efforts to build the Insight Bowl, and we believe that the next sponsor will enjoy the fruits of those efforts,” said Ken Lamneck, President and CEO of Insight Enterprises, Inc. “We thank the Insight Bowl's staff and volunteers for all they have done for the community, and we wish them continued success with the game.”