Fiesta Bowl, Barrow Team Up for "Barrow Brain Ball"

Interactive game teaches children how to avoid concussions

Tuesday, August 27, 2013

PHOENIX—The Fiesta Bowl and Barrow Neurological Institute today launched the “Barrow Brain Ball,” an interactive game aimed at preventing concussions for young athletes.
The groundbreaking video game teaches children how to avoid collisions with other players. It is geared toward children ages 8 to 12 and was funded by a grant by Fiesta Bowl Charities. The video game is free and can be downloaded on all Android phones and will soon be available for download on the iPhone.
“We have developed concussion education for high school students, but until now there’s been minimal education available to youth athletes,” Dr. Javier Cardenas, neurologist and brain injury expert at Barrow Neurological Institute, said during a news conference at St. Joseph’s Hospital and Medical Center. “Barrow Brain Ball is an innovative way for us to start teaching children throughout the U.S. about concussion in early age. We want them to learn how to play safe when they’re young.”
The Fiesta Bowl has made concussion awareness and prevention a priority of its community involvement. Each of the last two years, the Fiesta Bowl Spring Summit has offered seminars with national experts on the subject. Dr. Cardenas was a presenter at last spring’s event, which was attended by college football coaches, athletics directors and media, and that set the stage for the collaboration on the “Barrow Brain Ball.”
“The Fiesta Bowl is very proud to be a partner with Barrow and Dr. Cardenas with his efforts on concussion education,” Fiesta Bowl Executive Director Robert Shelton said. “The Fiesta Bowl has a charitable mission, and that is areas of youth, sports, education and human relations. In that regard, all of these fit with our sponsorship of Dr. Cardenas and Barrow.”