Fiesta Bowl Board of Directors Adds Five Members

Thursday, March 21, 2013

Kristen Pflipsen

SCOTTSDALE, Ariz. -- The Fiesta Bowl Board of Directors has elected five new members. They join the volunteer board that guides the nonprofit Fiesta Bowl organization, comprised of four foundations.

“This slate of new board members is a strong fit with the Fiesta Bowl organization,” board chairman Steve Whiteman said. “Their skill sets will help guide the Fiesta Bowl organization as it moves into a new era of postseason football. They are aligned with the Fiesta Bowl Board of Directors’ efforts to sustain the highest level of public trust.”

The new members are:

  • Brett Benton: Vice President, Horizon Insurance; Current Committee Chair

Benton is immediate past Fiesta Bowl Committee Chair. Benton joined the Fiesta Bowl Committee in 2004 and has held numerous leadership roles within the organization, including the Committee’s executive council last year. In addition to his involvement with the Fiesta Bowl Committee, Benton is the President of the Board of Directors of Waste Not, Inc.

  • Judy Bernas: Associate Vice President, University of Arizona

Bernas is the Associate Vice President, External Relations-Phoenix, for the University of Arizona and a Former Arizona Sports and Tourism Authority Chairperson. Bernas was recognized as a “Top 40 Under Forty” from Inside Tucson Business and the Phoenix Business Journal. Bernas received her undergraduate degree from the University of Arizona and is completing her Master of Public Health at the University of Arizona.

  • Colleen Jennings-Roggensack: Executive Director, Arizona State University Gammage

Jennings-Roggensack has been the Executive Director for Arizona State University Gammage and Assistant Vice President for Cultural Affairs since 1992. In 2012, she was recognized by The Arizona Republic as one of the “People of the Era” from the State of Arizona. She graduated with her Bachelor of Arts from Oakland University and her Master of Education from Colorado State University.

  • Robert Longo: General Counsel, Waste Management

Longo is the Vice President and General Counsel-Western Areas for Waste Management. He previously served as a Senior Vice President and General Counsel for Coach USA, was a partner in several law firms. Longo volunteers for the Scottsdale YMCA and is the Treasurer for the Adventure Guides Program. He received his Law Degree from St. Mary’s University and his undergraduate degree in Finance from Texas Christian University.

  • Jay Parry: Chief Executive Officer, Super Bowl XLIX Host Committee

Parry was recently appointed the CEO of the Super Bowl XLIX Host Committee. She previously served as the Senior Vice President of Brand and Business Development with the Phoenix Suns, where she oversaw ticket sales, marketing, public and community relations, and the Suns digital media efforts. Parry has served on the boards of the Juvenile Diabetes Foundation, Downtown Phoenix Partnership-Marketing, and Phoenix Pride Commission.

Meanwhile, Mark Vinciguerra and Bob Aylesworth were elected Life Directors when their board terms expired.

For more information on Fiesta Bowl governance, please visit