Fiesta Bowl Names Mike Nealy as Executive Director

Monday, May 5, 2014

Contact: Ashley Braun

SCOTTSDALE, Ariz. – The Fiesta Bowl announced today that former Phoenix Coyotes President and Chief Operating Officer, Mike Nealy has been named Executive Director.
The 48-year-old Nealy has been with the Phoenix Coyotes NHL franchise and Arena for the past eight years.  During his tenure, he led the organization to record breaking sales and operating successes that earned the organization national recognition in the annual ESPN rankings as the 6th best of all professional sports franchises.
Nealy will oversee the community-based Fiesta Bowl organization, which operates the Tostitos® Fiesta Bowl, Buffalo Wild Wings Bowl and numerous ancillary events.
“Mike has a proven track record of strong leadership and business success,” said Andy McCain, Fiesta Bowl Chairman of the Board. “His extensive experience in sports marketing and professional development make him an ideal fit to lead our organization into the new era of college football.”
Nealy has agreed to a 3-year contract with a base salary and annual performance incentives. He will take office immediately.
A Minnesota native, Nealy’s career in sports spans more than a decade. Prior to sports, he spent 14 years in operating and financial business leadership positions.  He joined the Phoenix Coyotes in January of 2006 after four seasons with the Minnesota Wild where his responsibilities included strategic planning and finance, and he led the Wild's 501(c)(3) charitable activities.  In 2012, he was named Sports Business Leader of the Year by Minnesota State University for demonstrating outstanding business, academic and visionary leadership through effective management of his organization. 
“The Fiesta Bowl is a great source of pride for Arizonans and I am excited about the opportunity to lead this wonderful organization,” Nealy said. “I look forward to helping the Fiesta Bowl evolve and reach new heights as it transitions into the first year of the College Football Playoff.”
Nealy earned a Bachelor of Science in Business and a Master of Business Administration from the University of Minnesota. He, his wife Brenda and their two children, Regan and Simon live in Phoenix.
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